Self-Propelled Marketing
Become Your Own Publicity Expert
& Stop Wasting Money On Ineffective Ads
Courses to help small businesses get noticed
Our Courses
Indispensable tools for businesses wanting to take charge of their own publicity. Check out our free course, mini-course and "flagship" course, Self-Propelled Marketing Academy.
- The Home Business Success Community, a supportive membership site for home business owners and people thinking about opening a home-based business. Click here to learn more.
- FREE Course: Creating Killer Brochures (That Your Prospects Want to Read!) Click here to sign up.
- Mini-Course: Developing Media Contacts. Learn how to find just the right reporter/editor for news of your events. It's easier than you can imagine, but SO important. For example, sending art news to the food editor will fast-track your news to the trash heap. Master these easy steps and see your publicity take off! Only $19.95! Click here to sign up.
- Self-Propelled Marketing Academy. Our flagship course. See below for details.
Self-Propelled Marketing Academy: Stop throwing money away on ads
After many years of being involved in marketing and advertising, I believe that businesses can learn to do much of their advertising and marketing for themselves.
Self-Propelled Marketing Academy provides a step-by-step guide to help you save thousands of dollars a month and achieve results similar to what you'd get from hiring professional firms to do it for you.
Even if you're not inclined to do your own marketing, learning the tips and tricks of this course will make you more knowledgeable when dealing with marketing and PR pros.
Hank Eder
PR/Marketing Pro
Do you run a small business?
Here's why you need this course:
Self-Propelled Marketing was created to help small businesses, photographers, artists, musicians, and
start-up "solopreneurs" improve their media exposure on a shoestring budget.
Stop wasting money on ads and strategies that bring you little or no return. Self-Propelled Marketing puts YOU in control.
Discover what you'll learn below.
What You'll Learn
Newspaper Calendars
Ever held an event and nobody came?
Learn some tricks using newspaper calendars to boost attendance at your events.
Press Releases
In the dark about how to write and send press releases? This six-part section will have you writing and sending press releases like a pro.
Flyers & Brochures
Flyers can be an inexpensive but effective way to spread the word about your event. Discover some effective tips and tricks about flyers.
More of What You'll Learn
Media Contacts
Learn to know the faces and names of the folks who create news in your area. Finding the right editor or reporter is only the first step.
Your Website
Need a website? Absolutely! This section will help you secure a domain name, choose a webhost to house your site, and other tips.
Paid Advertising
When should you use paid ads?
We look at local special advertising sections, and we explore FB and Instagram advertising.
About the Instructor
Hank Eder is a marketing professional with a degree in Journalism from the University of Florida. He has worked as a reporter, newspaper editor, and in advertising, public relations, and graphics design.
Hank brings decades of experience into his courses to help small businesses get press coverage on a small budget.
"It worked for me! Great ideas for those who want to take control of their business advertising and marketing without spending beaucoup bucks."
Mark Lew
Business Owner
Self-Propelled Marketing
Take charge of your publicity and put money back into your own pocket!