Postering with flyers to publicize your event

Many people have asked whether posters (flyers) are an effective way to publicize an upcoming event. I always tell them YES! When used wisely, flyers can be successful and cost-effective. 

What do I mean by "used wisely?" Here are a few guidelines.

Flyers are inexpensive to produce, especially if you have a modicum of graphics skills. Some folks use InDesign or other high-end graphics software. Others use Photoshop for "quick and dirty" flyers. There are templates in popular word processing software, too, that let you cut and paste your copy and graphics to create an instant flyer. Keep it simple. Get the point across quickly, and have some pictures or other artwork to keep things interesting. Learn to do a decent job of it yourself; if you have to pay a graphics designer to do your flyer, then it is no longer cost-effective.

Be careful where you put flyers. The best way to use them is to speak to shop owners in your area and ask if you can put them in the window...

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It's not WHAT you know; it's WHO you know! Meet the Gatekeepers

In the media world there are newsmakers, reporters, and gatekeepers. Sometimes the reporters and gatekeepers are one and the same. What do we mean by gatekeepers? They are the ones who decide what news gets printed or put on the air. You need to learn who they are and introduce yourself to them.

You or your business might be making news. If you are opening an art gallery, or perhaps a new concert venue in your town, that is newsworthy. You want to bring it to the attention of the right gatekeepers in order to get a story done about your new venture. How do you go about doing that? Remember the old cliché, "it's not what you know, but who you know?" Never has it been more true than in the media realm of the gatekeepers.

A little secret

Here's how to find the gatekeeper you need. It's so simple anyone can do it!

Media outlets, whether print or broadcast, have specific reporters/editors for different types of news. Opening that concert venue? Find out who the entertainment...

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