Postering with flyers to publicize your event

Many people have asked whether posters (flyers) are an effective way to publicize an upcoming event. I always tell them YES! When used wisely, flyers can be successful and cost-effective. 

What do I mean by "used wisely?" Here are a few guidelines.

Flyers are inexpensive to produce, especially if you have a modicum of graphics skills. Some folks use InDesign or other high-end graphics software. Others use Photoshop for "quick and dirty" flyers. There are templates in popular word processing software, too, that let you cut and paste your copy and graphics to create an instant flyer. Keep it simple. Get the point across quickly, and have some pictures or other artwork to keep things interesting. Learn to do a decent job of it yourself; if you have to pay a graphics designer to do your flyer, then it is no longer cost-effective.

Be careful where you put flyers. The best way to use them is to speak to shop owners in your area and ask if you can put them in the window or somewhere on the counter. Always get permission first. No sense in sneaking them in, only to have an angry shop owner throw them in the trash can. Courtesy pays.

The worst way to use them is to leave them on car windows in parking lots. Don't do it! Think about it; did you appreciate it the last time you found a flyer on your car windshield, or did you toss it in the trash? Worse yet, some folks are not as considerate as you are, and they just toss them on the ground. Then the property owner is mad at you for littering the parking lot. Again, don't do it.

What are some of the best types of events to publicize with flyers? Here are some:

• Art exhibits/fairs
• Gallery openings
• Concerts at local pubs
• Comedy shows
• Street festivals
• Charity events
• Farmers markets
• Open mic nights
• Most local events

So, yes. Flyers are an effective and inexpensive way to get the word out for your upcoming events. Use them to increase attendance at your events for a very minuscule investment. 

Until next time, happy postering!